Doctors always give advice they know will be painful, but is necessary. This campaign turns the tables--now patients are giving doctors advice. 3M knew that transitioning to value-based care would be uncomfortable for hospitals. 

Each year, my team created more than a thousand deliverables in support of Verizon's massive (in number, not girth) B2B sales force. Everything from websites to dreaded PowerPoints. Here's a smattering.

Explainers help explain stuff. 

You remember Telcordia--they're the ones who made modern telephony possible. If you haven't heard of them, you might need to polish up your nerd credentials. 

Solution videos, case studies, and videos meant to make you shed a tiny tear. 

If it looks good, it is good.

Mostly. It helps if it reads well, too. 

French, without all the France.

Salt Lake City. Come for a convention, stay for the salt water taffy. 

I was cofounder of this company. The packaging made people almost as happy as the product inside.